Women & Cocktails: A Powerful Principle to Understand [Part 3]

My team asked that I write a post about women and cocktails, and I feel as if I have been handed a live grenade on a silver tray. Why you ask? There is such a powerful emotional association between women and cocktails, interwoven over time with so many extremes. From their role in Prohibition, to being the archetype of conspicuous consumption […]

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Cocktails: Mandatory Creativity for Restaurants [Part 1]

Mad Men, the American period drama that debuted in 2007, was part of the cultural movement to revive the cocktail hour as an essential part of entertaining. The 21st century has ignited the NEW age of cocktails. The cocktail movement has gained so much momentum in North America that restaurants must get on board and offer uniquely delicious cocktails […]

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Butcher Shop Environment Series: Becoming the destination [Part 1]

One of the most fascinating and skill-required retail operations is the professional butcher shop. I have spent many years visiting restaurants and fine food retailers during my time in sales at Qualifirst Foods, and although many similarities, the butcher shop has always been a unique case. I have seen butcher shops come and go with the same regularity as […]

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One Way Street

Those in the retail food and restaurant industry follow many different paths when navigating their perceived road to success.  These “streets” help define their mission and ultimately guide the way they operate everyday. Let’s take a little walk… → Down the Profit Street where everything is measured by profit, → Down the Customer Street where catering to the customer […]

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Ingredients & the Customer as a Fervent Fan

What turns a customer into a fervent fan of a restaurant or retail food store? Let’s talk about the customer you really want.  Interested in your restaurant or store.  In love with your food products and service.  Talking positively in their circle of friends about your business and products.  And returning regularly. Basically, a fervent fan. FERVENT: having or displaying a […]

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